My partners Bailey Wood, Ellie Wilson, and I developed this campaign during our summer internship at Familiar Creatures for their clients, Virginia Public Media (VPM) and PBS. Our task was to integrate early childhood development into families’ everyday routines, shifting it from something often seen as a luxury to a critical necessity.

When our internship ended, we handed the executions over to the creative team at Familiar Creatures, who were able to carry it through to the end for us.

Click here to see the full campaign.